Benchmarking is a methodology that can be the subject of a dedicated study or part of a more comprehensive market study. Junior ESSEC’s Project Leaders determine with the client the elements to be analyzed thanks to a benchmark grid.
Benchmarking consists in a compared study of the client and its competitors on the market. Thanks to our specialized databases and our strong experience of this methodology, our Junior-Enterprise analyses:
Benchmarking is rarely sufficient by itself and makes more sense in a comprehensive supply analysis. Junior ESSEC’s Project Leaders will not hesitate to propose optional phases if they consider it relevant to the client’s need. It is particularly interesting to deepen the analysis and expand the down-to-earth analysis of raw data via qualitative data.