Every year, Junior ESSEC works with thirty-so entrepreneurs who want to launch a product or a service. The study prior to this launch, also called potential study, helps to evaluate the interest of consumers or clients and put precise figures on the market. Administrating a quantitative survey is a smooth and quick method to set up when our client has a precise idea of the product or service he wishes to launch.
The redaction of the survey and analysis of data take into account several methods developed and used on a top marketing-level:
Some entrepreneurs also decide to launch their project from A to Z with Junior ESSEC: we carry out the market study, the Business Plan aimed at investors and banks, the communication plan and the design of the brand name and logo.